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The decision on the table is whether to build your headless storefront from scratch or start from a tested base. A from-scratch build means designing, coding and testing every page type before the first order, and a Commerce Cloud (Agentforce Commerce) implementation built that way quickly runs into the millions. Starting from Fast FORWARD rolls out a full storefront for a fraction of that cost. What you give up is part of the blank page, and for most brands that is a trade worth making.
What Fast FORWARD is
Fast FORWARD is a headless storefront product, built on the Salesforce framework for headless shops. That framework, Composable Storefront (PWA Kit), is a React-based progressive web app: a website that behaves like an app on a phone and talks to B2C Commerce through APIs. Fast FORWARD adds customisable modules and components on top of it, designed by our own team for retail.
Fast FORWARD sits inside the headless architecture explained in headless commerce on Composable Storefront, and it uses the same platform services: Business Manager for merchandising and Page Designer for content.
What comes pre-built
Fast FORWARD starts with the parts every retail storefront needs and every brand would otherwise rebuild. Streamlined checkout flows, Page Designer integration so marketing teams manage content and layout themselves, and tooling for search engine optimisation are part of the base. Payment gateway integration and personalised product recommendations are included too.
Each module is customisable. Your brand's design, page structure and specific journeys are built on top, using the same components. The result is a storefront that looks like your brand while the underlying checkout, account and navigation logic starts from a base built on years of retail work.
Where the weeks come from
A from-scratch headless build spends most of its time on work that is the same for every retailer. Product listing and detail pages, basket, checkout, account pages, search results and the connection to the commerce APIs all need design, development and testing. On top of that comes the setup of hosting, deployments and monitoring.
Fast FORWARD removes most of that repeated work, which is why the timeline shrinks from months to weeks. The saving is largest for brands with several countries or languages, because every page type that already exists does not have to be built and tested once per market.
Measure the saving against what the budget buys instead. The weeks not spent on a basket page go into the pages customers remember: the brand story, the product presentation, the journeys that are yours alone. Those are also the parts of a storefront that keep their value longest.
