What to do when Salesforce Social Studio retires?
Salesforce is retiring Marketing Cloud Social Studio. The good news is that Salesforce is already working to create alternatives by teaming with third-party social scheduling platforms.
Salesforce Genie, the Architecture
One of the major highlights at Dreamforce was definitely the announcement of Salesforce Genie. We have seen a lot of fancy and easy architectural drawings, but what does it exactly do? Salesforce Genie? Salesforce …
Salesforce Data Cloud for Marketing and Marketing Cloud Personalization
Marketing Cloud CDP and Marketing Cloud Personalization form an incredibly powerful personalization engine – going both deep and wide in capabilities and ways that they ingest, store, measure, and activate data to power personalized experiences.
Salesforce Marketing Cloud Summer ’22 Release
Salesforce Marketing Cloud Summer ‘22 Release builds on the assurance to empower marketers. This by giving them a platform to unify and manage customer data and personalize content and offers …
Discover Web Analytics in Salesforce Marketing Cloud
We are in an era where data analytics has become one of (if not the) top priority for data-driven businesses. As a Marketeer, one of your main questions should be …
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FORWARD TV: the benefits of a company culture
Episode #4: the benefits of a company culture Dempsey, Head of Brand Marketing & Culture at FORWARD, will talk about creating and maintaining a good company culture. Why making employees …
Salesforce’s latest Marketing Cloud features
Salesforce’s latest features of Marketing Cloud that humanize the customer experience with new Customer Data Platform innovations. The new features will help marketeers create more personalized experiences that drive lifelong …
Meet the next-gen Salesforce Marketing Cloud naming
Dear marketers, It will be soon time to say goodbye to the valuable names of Interaction Studio and Datorama. Some of the Salesforce’s important products will be renamed. This move is part of …
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Performance Marketing with Salesforce Marketing Cloud 
Email Management – Salesforce Marketing Cloud
FORWARD TV: Salesforce Interaction Studio
Episode #1: Salesforce Interaction Studio In this first episode of our FORWARD TV we invited Alex Vandermeulen our Head of Marketing who brings the Salesforce Interaction Studio to the microphone. During this …