Marketing Cloud Next is Salesforce’s latest answer to the ever-evolving needs of businesses looking for smarter, more personalized, and results-driven marketing solutions. Powered by agentic AI and built natively on the Salesforce Platform, Marketing Cloud Next offers a powerful mix of automation, real-time engagement, and data intelligence — all with the goal of helping marketers achieve more, faster. FORWARD is ready to help your team take full advantage of it!
What is Marketing Cloud Next?
Marketing Cloud Next is the new generation of Salesforce Marketing Cloud, reimagined from the ground up. It brings together nine of Salesforce’s best-of-breed acquisitions into a unified platform and replaces outdated, disconnected marketing stacks with a flexible, intelligent ecosystem.
The biggest shift? Agentic marketing. Marketing Cloud Next introduces autonomous AI agents – Agentforce – that don’t just assist but take action. These agents create, manage, optimize, and personalize campaigns on your behalf, across every channel. It’s like giving your team a set of digital teammates that work 24/7.
What’s New in Marketing Cloud?
- Agentforce AI Agents: From campaign creation to lead qualification, AI agents handle repetitive tasks so your team can focus on strategy and creativity.
- Cross-Cloud Campaigns: With tighter integration across Salesforce Sales Cloud, Service Cloud, and Commerce Cloud, Marketing Cloud Next delivers personalized, consistent messaging across departments.
- Real-Time Personalization: Thanks to Data Cloud, marketers can use up-to-date data and unstructured content from multiple sources (like Google Drive or Zendesk) to power dynamic, context-aware messaging.
- Salesforce Marketing Cloud Automation: From journey orchestration with Flow to automated audience segmentation and performance optimization, marketing cloud automation has never been this powerful.
Why FORWARD believes in Marketing Cloud Next
At FORWARD, we live and breathe Salesforce. As a trusted Salesforce Summit Partner and strategic advisor, we believe Marketing Cloud Next is the most future-ready solution in the Salesforce marketing clouds family. It brings intelligence, speed, and scale together in a way that empowers marketing teams like never before.
Whether you’re looking to unify your campaigns, automate lead engagement, or boost your marketing cloud analytics, FORWARD helps you set up the right foundation with our accelerator programs, technical know-how, and experience across industries like retail, manufacturing, telecom, and consumer goods.
The Power of Agentic Marketing
Forget “do-not-reply” emails. Marketing Cloud Next turns every channel into a two-way conversation. Agentic marketing means you set the goals, and AI agents do the heavy lifting:
- Creating audiences and segments using real-time signals
- Drafting and adapting content for email, SMS, and web
- Managing paid media budgets and performance automatically
- Curating personalized web experiences on the fly
With Salesforce Marketing Cloud analytics and campaign performance insights available instantly, teams no longer wait until the end of a campaign to measure success – they optimize as they go.
From Marketing Cloud Growth to Marketing Cloud Next
Salesforce has gradually transitioned from standalone products like ExactTarget Salesforce and Salesforce Pardot (Salesforce Account Engagement) into a single, powerful marketing suite.
Marketing Cloud Growth was the first step, followed by Marketing Cloud Advanced, and now Marketing Cloud Next brings it all together on core infrastructure. This is what sets it apart:
- Shared services across the entire platform (Salesforce SFMC, Sales, Service)
- Lower total cost of ownership by minimizing integrations
- A fully consumption-based model, making Salesforce marketing cloud pricing more scalable
Marketing Cloud Next makes it easier than ever to move from existing Salesforce marketing cloud CRM or ExactTarget Marketing setups without losing your past work. It’s not a rip-and-replace – it’s a smart convergence.
Why Businesses Choose FORWARD for Salesforce Marketing
Choosing the right partner is just as important as choosing the right tech. FORWARD is more than a Salesforce development company – we’re your trusted Salesforce implementation and strategic advisor. Our in-house team of Salesforce-certified experts brings the perfect mix of technical strength, strategic thinking, and passion for innovation.
We help our customers:
- Implement Marketing Cloud CRM strategies that work
- Set up smart campaign in marketing cloud tools for B2B and B2C
- Use Salesforce for digital marketing to its full potential
- Use Salesforce marketing cloud campaign features to drive results
- Integrate Sales Cloud Marketing Cloud and Service Cloud Marketing Cloud seamlessly
We work as one team with our customers, providing salesforce marketing services and strategic advice customized to your goals.
Are you ready to discover the possibilities?
If you’re ready to bring agentic marketing to your business, FORWARD is your go-to Salesforce partner. Whether you’re starting fresh or evolving your Salesforce marketing cloud experience, we’re here to guide your team toward smarter, faster, more impactful marketing.
We build solutions that grow with you. Let’s take the next step, together. Contact us today.
