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Salesforce Marketing Cloud

Win-win with Salesforce Marketing Cloud

Salesforce Marketing Cloud is a Salesforce customer data platform that enables customer engagement to be managed throughout the customer journey: marketing cloud, sales cloud, commerce cloud, and service cloud. So that you can score with a seamless customer experience.

Stand out and deliver personalized marketing campaigns across every channel, reap the rewards of a 1-to-1 customer journey and enjoy the benefits of marketing cloud.

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Go for gold

  • Two-way, real-time engagement with customers, whenever and wherever
    • every channel & any device
    • at home & away, thanks to mobile messaging like SMS, MMS, push notifications and group messages
  • Effective 1-to-1 customer journeys
    • clear customer understanding thanks to data extension and customer data analysis
    • relevant messages and hyper-relevant ads based on CRM and other data
  • Tackle challenges, such as hyper cloud personalisation, low brand awareness, data blind spots, multichannel & device expectations.
  • Raise the bar
    • achieve and improve ROI and loyalty with clear measurement and reporting.

On track to meet your specific goals

You don’t have to use the entire suite of Salesforce products all at once—simply pick and choose the right products to help you score. Ask yourself: Where are your customers? What’s the best way to reach them? How do you want to engage with them? How much customer interaction do you want to achieve?

 

Audience Studio

Deep (Customer) diving
Combine and capture your data to strengthen customer relationships across every touchpoint with this powerful data-management platform.

Data Studio

All-round data solution
Find new audiences, create new partnerships, and facilitate data acquisition and data provisioning.

Marketing Cloud Intelligence

One for all
Connect, analyse, and react to your data in one global marketing dashboard, to drive ROI, speed, and growth across your business.

Account Engagement

Ahead of the game
Make 1-to-1 engagement a reality — across all touchpoints. Deliver truly relevant customer experiences with this leading real-time personalisation and interaction management solution.

Advertising Studio

Ad(d) value
Use your CRM data to personalise digital advertising, creating 1-to-1 customer experiences.

Journey Builder

1-to-1
Deliver cross-channel personalised experiences during every step of the customer lifecycle with campaign management.

Interaction Studio

Ahead of the game
Make 1-to-1 engagement a reality — across all touchpoints. Deliver truly relevant customer experiences with this leading real-time personalisation and interaction management solution.

Email Studio

Smarter conversations
Reach your customers with smarter emails — from basic marketing campaigns to sophisticated 1-to-1 messages.

Mobile Studio

Agility in mobility
Reach customers on any device by personalising your mobile marketing with SMS messages, push notifications, and chat messaging.

FORWARD, Marketing Cloud and YOU – the winning team

You don’t have to be a big company to use Marketing Cloud. In fact, Marketing Cloud is ideal for any company wishing to get personal with their customers. The same applies if you plan to target only one or two channels. There’s no need to arm yourself with every tool all at once—simply pick the Salesforce product(s) that meet your specific needs.

Moving forward?

Once you’ve decided to work with Marketing Cloud, FORWARD takes care of Salesforce implementations in 2 phases. The MVP phase, starting with one or more workshops to establish your company’s needs, a project kick-off, 3-week marketing sprints and culminating in a clean project handover. Then phase 2, during which we’ll optimise communication across the marketing funnel. The final result is customer specific, and we make sure to put you on the right track to achieve your business process and objectives.

 
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