Salesforce Archives

The new Salesforce Data Cloud era

In the evolving landscape of technology, Salesforce Data Cloud has undergone a remarkable year of updates. Marking a shift from its former identity as Customer Data Platform (CDP). Beyond a simple name change, this transformation signifies a broader focus that extends well beyond marketing segmentation. Now known as Salesforce Data Cloud, this platform offers exciting […]

The new Salesforce Data Cloud era Read More »

6 new Salesforce Data Cloud features for marketers

Marketing Cloud Next is Salesforce’s latest answer to the ever-evolving needs of businesses looking for smarter, more personalized, and results-driven marketing solutions. Powered by agentic AI and built natively on the Salesforce Platform, Marketing Cloud Next offers a powerful mix of automation, real-time engagement, and data intelligence — all with the goal of helping marketers

6 new Salesforce Data Cloud features for marketers Read More »