Lunch Garden is a relaxed and informal restaurant chain with 75 locations throughout Belgium, offering a range of homemade, traditional Belgian favourites for the whole family.
Lunch Garden wanted to implement a new CRM and automate their Digital Marketing. In addition, they were eager to develop a loyalty app. They called on strategic help to establish the proper digital marketing vision and ensure the feasibility of reports in Tableau – the new BI environment implemented by us.
Our specific expertise was required to manage the collaboration between the different Service & Marketing clouds in Salesforce and to unlock the potential of data in the Tableau environment (BI).
Speed was of the essence, so we made sure that Actito, the old system, was down within the first month of the process. The transfer was to be smooth and effective.
Thanks to the new unified customer view, customers can now enjoy hyper-personalised content and offers, as well as adverts based on their specific journey.