Marketing Cloud Growth/Advanced is Salesforce’s answer to fast-moving marketing teams that need the power of enterprise tools without the complexity. Whether you’re migrating from Account Engagement (Pardot) or scaling up your campaigns, the new Marketing Cloud on Core brings together data, automation, and AI in a unified, easy-to-use environment. It’s built on Salesforce’s core platform, giving your team a strong foundation for results-driven marketing that grows with your business.
At FORWARD, we support companies through every step of implementing Salesforce Marketing Cloud Growth/Advanced. From set-up and migration to training and long-term strategy, our team works side by side with yours as a trusted strategic partner. Discover how we can help.
What is Marketing Cloud on Core?
Marketing Cloud Growth is one of Salesforce’s newest editions of Marketing Cloud, built natively on core infrastructure. It’s designed for companies that want to simplify their marketing stack, gain access to smart data tools, and manage campaigns without technical complexity. It includes:
- Pre-built campaign flows powered by Flow
- Real-time segmentation using Data Cloud
- Einstein AI for predictive scoring and send time optimization
- Integrated consent and preference management
- A low-code interface for email, SMS, and form creation
By offering a consumption-based model, Salesforce Marketing Cloud Growth/Advanced provides flexibility for companies to scale their usage according to demand, without overcommitting budget or resources.
How Marketing Cloud Growth supports scalable Marketing
Unlike traditional marketing platforms, Salesforce Marketing Cloud on Core is fully embedded in the Salesforce ecosystem. That means:
- You get native integrations with Salesforce Sales Cloud, Service Cloud, and Data Cloud
- Campaigns are driven by the same data model across the platform
- Setup and automation use familiar Salesforce tools like Flow and Einstein
It’s also perfect for teams who want to use Salesforce Marketing Cloud Growth for:
- Lead nurturing and scoring with Einstein metrics
- Email personalization with dynamic content
- Scalable data modeling through Data Cloud segments
- Real-time audience updates with zero coding
- Campaign performance tracking through built-in dashboards
FastForward Accelerator
At FORWARD, we’ve already implemented Marketing Cloud Growth successfully for multiple customers. Our Accelerator is designed to speed up your implementation while ensuring every step follows Salesforce best practices.
It includes:
- Discovery and scoping workshops
- Technical setup and configuration
- Customization of journeys and flows
- Internal team training
We believe in working as one team with our customers. Whether you’re in retail, consumer goods, telecom, or another industry, we adapt the solution to your business and your customers.
What is the difference between Marketing Cloud Growth and Advanced?
Both Marketing Cloud Growth and Advanced are built on Data Cloud and share several core features like:
- Campaign creation powered by Flow
- AI-driven insights and lead scoring
- Built-in consent and preference management tools
- Access to Salesforce CMS
- Campaign performance analytics and dashboards
However, Marketing Cloud Advanced includes additional features that support more complex engagement and testing strategies:
- Includes A/B testing (Path Experiment) to compare different journeys or content variations
- Supports Conversational SMS, enabling interactive messaging instead of one-way replies
- Offers Engagement Frequency Scoring to determine how often each contact should be messaged
- Enables Dynamic Path Creation for more flexible, adaptive customer journeys
If you’re in the early stages of building automated journeys or looking for a scalable solution without added complexity, Marketing Cloud Growth delivers all the essentials. For organizations with mature marketing operations and more advanced needs, Marketing Cloud Advanced is the better fit.
At FORWARD, we help you assess your roadmap, your needs, and your internal capabilities to guide you toward the best solution, whether that’s Growth or Advanced. Let’s talk.
Are you ready to discover Marketing Cloud Growth?
If your team needs speed, scalability, and smart tools, Marketing Cloud Growth is the Salesforce solution to consider. FORWARD guides you from A to Z, always thinking with you and supporting long-term success.
We build solutions that grow with you. Let’s take the next step, together. Contact us today.