Customize your Commerce Cloud with FastForward Business Manager
Out-of-the-box features in Salesforce B2C Commerce Cloud can’t always match your internal workflows, and building custom solutions from scratch often means long lead times and high development costs. That’s why we created the FastForward Business Manager Accelerator to simplify and speed up customization where it matters most.
Whether you need a customized dashboard, a custom interface, or a fully branded admin module, our accelerator gives your developers a head start. With a library of over 200 reusable components, built-in documentation, and a ready-to-use starter template, your team can move faster and focus on what really adds value.
Below, we’ve answered the most common questions we hear from businesses looking to extend and customize Salesforce Commerce Cloud.
Can I create Custom Dashboarding in Salesforce Commerce Cloud?
Salesforce B2C Commerce Cloud offers comprehensive dashboarding capabilities for technical and sales metrics via the “Reports and Dashboards“ feature, providing insights into your conversion rates, sales, and promotional effectiveness. However, a common query from many customers in recent years has been: “Can we develop custom dashboards tailored to our unique requirements?” Before the introduction of the FastForward Business Manager Accelerator, this question remained unanswered “NO”.
FastForward utilizes Salesforce’s exposed APIs to develop customized dashboards, delivering deeper insights into your orders and clients. Looking to incorporate external statistics? No worries – if there’s an API, we can link to it and craft the ideal dashboard personalized specifically for you and your business.
How can I build a custom interface in the B2C Commerce Cloud Business Manager?
Salesforce B2C Commerce Cloud gives you the tools to build powerful integrations and connect with a wide network of Commerce Cloud customers. But when it comes to improving or extending the Business Manager interface, many teams face the same challenge: the development effort can vary greatly depending on the scope, and estimates often come with unexpected complexity and cost.
To address this, we created the FastForward Business Manager Accelerator. Based on our experience across many projects, we saw the need for a structured, reusable solution to build custom screens in less time, without rebuilding the basics for every new request.
Where do I begin when customizing the Business Manager?
The past few years have given us incredible tools, such as SiteGenesis, SFRA, and the PWA Kit customized by our FastForward Accelerator. These have empowered us to create efficient, high-performing online and in-store channels.
But what about the administrative side of things? Is there a solution that allows us to quickly build custom modules in the Salesforce Commerce Cloud Business Manager? Until recently, the answer would have been no. However, this challenge has inspired us to innovate and create new solutions that will help us continue pushing the boundaries of what’s possible in the world of e-commerce.
The Business Manager includes several modules that support its built-in features. However, these modules are often not reusable or easily customizable. This limitation poses a challenge for developers who need to develop a custom solution.
Unfortunately, this often results in high costs because they must create essential tools like the product search, product detail page, and order search from the ground up before they can build the desired module. Who should account for the time and budget costs? Should it be the customer, the partner, or Salesforce?
That’s where the FastForward Business Manager Accelerator kicks in. When we encounter gaps, we strive to provide reusable solutions that can serve as a solid foundation for years to come:
- A React Component Library: More than 200 components and hooks for developers to use.
- A Starter Template: An example says more than a thousand words! Like SFRA and the PWA Kit, you don’t have to reinvent the wheel.
- Documentation: Documentation is built in through Storybook!
Curious how the Accelerator helps your team on a daily basis? Learn more about the possibilities for Page Designer and our advanced Out-of-stock notification features.
Contact us today.
How can I get more insights into what my customers are doing on Salesforce B2C Commerce Cloud?
Getting a better understanding of customer behavior is a challenge many teams face when working with Salesforce B2C Commerce Cloud. Without a Data Cloud license or external tools, it can be difficult to bring together data like orders, wishlists, and cart activity in a single, usable view. Key insights are often spread across multiple screens in Business Manager, making daily tasks time-consuming.
So, how do I get a unified view of my B2C Commerce Cloud customer? That’s exactly what our Customer Insights module solves. Built with the FastForward Business Manager Accelerator, it gives you a single page inside Business Manager that brings together the most important customer data, all in just a few clicks.
Designed for usability, the module removes the need to switch between tabs or systems. It also supports external data integrations when needed, so your team can act on more complete customer information, without leaving the tools they already use.
The result is a clearer view, faster workflows, and less reliance on custom reports or manual digging.
Discover more ways the FastForward Business Manager Accelerator can improve your business. For example, learn how we can help you with:
- Out-Of-Stock-Notifications: Keep customers engaged by automatically notifying them when products are back in stock.
- Page Designer: Simplify management of your website content.
- Empower Developers: Give your development team the tools and resources they need to work faster and more effectively.
Contact us today to discuss the possibilities.