Clear Customer Insights
in Commerce Cloud with the FastForward Business Manager
Accessing customer information in Salesforce B2C Commerce Cloud often takes more steps than it should. For teams that rely on quick, accurate insights, every click counts. Our Customer Insights module simplifies that process by bringing key data like orders, wishlists, and cart status into a single view inside Business Manager.
There’s no need for additional tools or complex workarounds. Everything is available in just a few clicks, directly where your teams already work.
Below, we answer the most common questions about improving customer visibility in Commerce Cloud.
How can I get more insights into what my customers are doing on Salesforce B2C Commerce Cloud?
Getting a better understanding of customer behavior is a challenge many teams face when working with Salesforce B2C Commerce Cloud. Without a Data Cloud license or external tools, it can be difficult to bring together data like orders, wishlists, and cart activity in a single, usable view. Key insights are often spread across multiple screens in Business Manager, making daily tasks time-consuming.
So, how do I get a unified view of my B2C Commerce Cloud customer? That’s exactly what our Customer Insights module solves. Built with the FastForward Business Manager Accelerator, it gives you a single page inside Business Manager that brings together the most important customer data, all in just a few clicks.
Designed for usability, the module removes the need to switch between tabs or systems. It also supports external data integrations when needed, so your team can act on more complete customer information, without leaving the tools they already use.
The result is a clearer view, faster workflows, and less reliance on custom reports or manual digging.
Discover more ways the FastForward Business Manager Accelerator can improve your business. For example, learn how we can help you with:
- Out-Of-Stock-Notifications: Keep customers engaged by automatically notifying them when products are back in stock.
- Page Designer: Simplify management of your website content.
- Empower Developers: Give your development team the tools and resources they need to work faster and more effectively.
Contact us today to discuss the possibilities.