CDP stands for Customer Data Platform. It drives personalization and engagement for your customers. It’s part of the longstanding evolution of CRM. It helps marketers ingest data, built a data asset with first party data, understand customer identity, segment, and activate audiences at scale. It can be used throughout the entire customer funnel from acquisition to retention. Salesforce Marketing Cloud Customer Data Platform connects to the entire Salesforce marketing ecosystem for messaging, advertising, personalization, and analytics.
Marketing Cloud Customer Data Platform will bring data together from different data sources and will help you understand the customers’ potential, across the entire business. It helps simplifying and connecting all the information that businesses build up over time on their customers.
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