Deliver smarter, connected B2B buying without adding headcount
Free 30-minute B2B Commerce Session
A quick review of your current B2B buying flow & tech stack
3–5 prioritized improvement ideas (with effort vs. impact)
A 1-page follow-up summary you can share internally
Digital experiences have reshaped what customers expect, and business buyers are no exception. They want the freedom to research, compare, and place orders online, anytime and anywhere, with the same smooth experience they get as consumers.
Salesforce B2B Commerce makes that possible. By combining powerful CRM data with flexible commerce tools, it helps businesses deliver seamless, personalized buying journeys that drive growth, build customer loyalty, and simplify even the most complex B2B transactions.
The challenges B2B Companies face today
Many B2B companies are under pressure to modernize their commercial operations.
Common challenges include:
- Customers expect Amazon-like ordering, but still need to call or email to place bulk orders.
- Discounts and approvals are handled offline through sales reps, creating delays and frustration.
- Pricing is managed in multiple systems, so errors creep in and trust is lost.
- Product catalogues are hard to navigate, especially for large assortments.
- Legacy platforms block innovation and eat up IT budgets, leaving no room for AI or automation.
Did you know?
- 80% of B2B buyers now expect the same experience they get as B2C customers (Salesforce).
- 43% of B2B buyers prefer not to interact with a sales rep at all (Gartner).
- Companies with strong B2B e-commerce see 25–50% lower order costs (McKinsey).
- 60% of B2B leaders say disconnected systems are their top barrier to digital growth (Forrester).
- By 2025, 80% of all B2B sales interactions will occur in digital channels (Gartner).
These pains are real, but they are not inevitable. Companies that modernize their B2B commerce stack can turn these frustrations into opportunities. Here’s what success looks like.
What Success Looks Like
- Customers self-serve with the same ease as B2C — faster orders, less dependency on reps.
- One system for pricing, contracts, and approvals — clean, consistent, error-free.
- Sales, service, and commerce teams all share a single view of the customer.
- Automated flows save time, reduce costs, and free teams for higher-value work.
- A platform that scales — ready for AI-driven personalization and predictive insights.
Why Salesforce B2B Commerce?
- Unified customer experience
Connect sales, service, and commerce into one consistent journey. B2B Commerce incorporates CRM data to deliver personalized experiences across every touchpoint, ensuring your customers get consistent, relevant interactions whether they’re browsing your catalogue, placing an order, or seeking support. - Complex made simple
Manage the challenges of B2B commerce with confidence. From custom pricing and contract terms to bulk ordering and approval workflows, B2B Commerce manages the complexity behind the scenes while delivering a clean, intuitive buying experience for your customers. - Scalable growth platform
Built on the trusted Salesforce platform, B2B Commerce scales with your business. Whether you’re managing hundreds of products or hundreds of thousands, serving local markets or global operations, the platform grows alongside your ambitions. - AI-powered merchandising
Support your merchandising teams with smart automation tools. Generate compelling product descriptions for extensive long-tail product ranges and create targeted promotions, allowing your team to focus on strategy while AI takes care of content creation and campaign execution.
Our B2B Commerce approach
- Deep B2B understanding
We work from a deep B2B expertise, always flexible to adapt to the customer’s unique business and technical landscape. Our team understands the nuances of B2B commerce—from complex pricing structures and multi-level approvals to integration with existing ERP systems and legacy platforms. - Customer-centric implementation
We don’t just implement Salesforce, we bring it to life. Our solutions are built to be flexible, intuitive, and always focused on what matters most: your customers. We design commerce experiences that feel natural for your buyers while giving your team the tools they need to manage and optimize every aspect of the customer journey. - Future-ready solutions
Salesforce B2B Commerce streamlines and personalizes online buying for businesses, designed specifically for the complexities of B2B transactions. We help you build a commerce platform that’s ready for today’s demands and tomorrow’s opportunities.
Plan your free strategy session
Curious how Salesforce B2B Commerce can help you modernize and scale? Let’s talk and explore how we can support your growth. Contact us today or book your session by filling in the form.