Deliver smarter, connected B2B buying experiences
Digital experiences have reshaped what customers expect, and business buyers are no exception. They want the freedom to research, compare, and place orders online, anytime and anywhere, with the same smooth experience they get as consumers.
Salesforce B2B Commerce makes that possible. By combining powerful CRM data with flexible commerce tools, it helps businesses deliver seamless, personalized buying journeys that drive growth, build customer loyalty, and simplify even the most complex B2B transactions.
The challenges B2B Companies face today
Many B2B companies are under pressure to modernize their commercial operations.
Common challenges include:
- Outdated customer experience: Buyers are used to seamless B2C journeys, but in B2B they still face faxed orders, clunky portals, or long email chains.
- Fragmented systems: ERP, CRM, Commerce, and Service platforms rarely talk to each other, resulting in slow processes and frustrated customers.
- Complex sales structures: Custom pricing, discounts, contracts, and approval workflows make scaling digital channels difficult.
- Inefficient order handling: Manual processes and lack of self-service options increase costs and slow down response times.
- Pressure on margins and resources: Companies need to reduce total cost-to-serve while still growing, innovating, and meeting rising customer expectations.
- Slow adoption of new technology: AI, Personalization, and Automation are buzzwords in B2C, but B2B companies struggle to apply them in their more complex environments.
Why Salesforce B2B Commerce?
- Unified customer experience
Connect sales, service, and commerce into one consistent journey. B2B Commerce incorporates CRM data to deliver personalized experiences across every touchpoint, ensuring your customers get consistent, relevant interactions whether they’re browsing your catalogue, placing an order, or seeking support. - Complex made simple
Manage the challenges of B2B commerce with confidence. From custom pricing and contract terms to bulk ordering and approval workflows, B2B Commerce manages the complexity behind the scenes while delivering a clean, intuitive buying experience for your customers. - Scalable growth platform
Built on the trusted Salesforce platform, B2B Commerce scales with your business. Whether you’re managing hundreds of products or hundreds of thousands, serving local markets or global operations, the platform grows alongside your ambitions. - AI-powered merchandising
Support your merchandising teams with smart automation tools. Generate compelling product descriptions for extensive long-tail product ranges and create targeted promotions, allowing your team to focus on strategy while AI takes care of content creation and campaign execution.
Our B2B Commerce approach
- Deep B2B understanding
We work from a deep B2B expertise, always flexible to adapt to the customer’s unique business and technical landscape. Our team understands the nuances of B2B commerce—from complex pricing structures and multi-level approvals to integration with existing ERP systems and legacy platforms. - Customer-centric implementation
We don’t just implement Salesforce, we bring it to life. Our solutions are built to be flexible, intuitive, and always focused on what matters most: your customers. We design commerce experiences that feel natural for your buyers while giving your team the tools they need to manage and optimize every aspect of the customer journey. - Future-ready solutions
Salesforce B2B Commerce streamlines and personalizes online buying for businesses, designed specifically for the complexities of B2B transactions. We help you build a commerce platform that’s ready for today’s demands and tomorrow’s opportunities.
Let’s talk!
Curious how Salesforce B2B Commerce can help you modernize and scale? Let’s talk and explore how we can support your growth.
Contact us today.