Make every sales touch count.

SALESFORCE SALES ENGAGEMENT

Cadences, calls and emails, inside your CRM

Salesforce Sales Engagement puts outreach where your sellers already work. Cadences tell each rep who to contact next, with which message and on which channel, and every touch lands on the CRM record. It is now native to the Salesforce platform, with 90-day engagement metrics on the record and engagement data you can use in Flow.

Consistent prospecting beats heroic prospecting. FORWARD builds the cadences around your sales process, connects them to Sales Cloud and tunes them on what your numbers show.

Key benefits

Cadences that guide the day

Give each rep a prioritized list of who to contact next, with the right message and channel.

Every touch logged

Calls, emails and meetings land on the CRM record, so forecasts and coaching use real activity.

Engagement you can measure

See 90-day engagement metrics on each record, and use them in flows and pipeline inspection.

Cadences or an AI SDR?

Cadences give reps structure for the leads they work. The Agentforce SDR agent answers inbound leads around the clock and books the meeting. Many teams use both. Read how in Agentforce for Sales.

Have more questions? Here’s an FAQ

What is Salesforce Sales Engagement, and is it High Velocity Sales?

Yes. Sales Engagement is the current name for what Salesforce called High Velocity Sales. It gives sellers cadences, a work queue and call and email workflows inside the CRM.

How is Sales Engagement different from Sales Cloud?

Sales Cloud manages leads, opportunities and forecasts. Sales Engagement adds the structured outreach on top: which lead to contact next, with which message, and how often. Which license you need depends on your Sales Cloud edition.

Sales Engagement or Account Engagement?

Account Engagement is B2B marketing automation that nurtures leads automatically. Sales Engagement helps your reps work leads personally. B2B teams often run both, so marketing hands over and sales follows up in one flow.

What does implementation involve?

We map your lead flow, build the cadences and templates, connect email and calendar, and train your reps. We tune the cadences after the first weeks, on what your reply rates show.