As AI reshapes how people search and discover content, businesses that rely only on traditional SEO (Search Engine Optimization) might be falling behind. Enter Generative Engine Optimization (GEO)—a rising strategy that helps your content get picked up and served as answers in AI-driven platforms like ChatGPT, Google Gemini, and Perplexity. If you’re already investing in […]
SEO meets GEO: Why your business needs both Read More »
More and more companies are struggling with: How do we implement a future-proof architecture? Can we bring AI into daily operations without the risks? How do we make the most of our CRM, e-commerce, and marketing automation tools to increase conversion and loyalty? At FORWARD, we deeply understand these challenges. We’re not just a Salesforce
FORWARD: Your Strategic Partner Read More »
I had the opportunity to participate in a one-day design sprint, aimed at creating use cases for a new implementation of Salesforce Marketing Cloud Personalization. Together with strategist Kenny Van Beeck, we challenged a group of creative minds to push boundaries and create innovative ideas. This design sprint focused on brainstorming for ways to use
Creating personalized experiences to boost B2B Strategy: Design Sprint Read More »
FORWARD launches a unified approach to CRM and Marketing Automation for a new era of customer engagement As a trusted Salesforce Summit Partner, FORWARD is paving the way for a future where personalized customer conversations are a key differentiator for business success. By combining centralized customer and behavioral data, AI-driven personalization, smart marketing automation, and
A unified approach to CRM and Marketing Automation Read More »
When it comes to building and maintaining a robust digital ecosystem, having the right Salesforce developer by your side can make all the difference. Developers often bring a range of skills that allow businesses to solve complex problems, whether it’s creating seamless integrations or designing custom features. If you are considering a Salesforce solution for
Looking for an expert Salesforce development company? Look no further! Read More »
When it comes to building and maintaining a robust digital ecosystem, having the right Salesforce developer by your side can make all the difference. Developers often bring a range of skills that allow businesses to solve complex problems, whether it’s creating seamless integrations or designing custom features. If you are considering a Salesforce solution for
You need something more than just a Salesforce developer. You need FORWARD! Read More »
For marketers, data is the backbone of every strategy. But with so much data coming from various campaigns, channels, and formats, making sense of it all can be overwhelming. This is where Marketing Cloud Intelligence (formerly Datorama) steps in. This powerful platform from Salesforce takes all your scattered marketing data and turns it into actionable
Marketing Cloud Intelligence: Bringing Data and Insights Together Read More »
When aiming to drive digital transformation and improve customer engagement, choosing the right Salesforce agency is key. A trusted Salesforce partner brings the expertise needed to maximize Salesforce’s cloud solutions, aligning your CRM strategy with your business goals. Whether you’re a large enterprise or a fast-growing e-commerce business, partnering with a Salesforce agency ensures the
The role of a Salesforce agency in your digital journey Read More »
As businesses grow, so do their challenges. Managing service desk inquiries, streamlining sales efforts, and delivering personalized customer experiences can strain even the most efficient teams. Enter Agentforce, Salesforce’s innovative tool that empowers organizations to build and manage autonomous agents, revolutionizing how tasks are handled across departments like Marketing, Commerce, Sales, and Service. What is
How Agentforce Can Improve Your Workflow Read More »
Building strong customer bonds is vital for any organisation’s prosperity in today’s fast-paced business world. You can achieve sustainable growth by fostering meaningful relationships, engaging with them, and ensuring their satisfaction. This post delves into the benefits, features, and advantages of Salesforce Loyalty Cloud and how it can enhance your efforts to establish customer loyalty.
Boost your customer engagement with Salesforce Loyalty Cloud Read More »
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