Insights Archives

Why use Marketing Cloud on Core to act on Real-Time Data

Marketing Cloud Growth/Advanced is Salesforce’s answer to fast-moving marketing teams that need the power of enterprise tools without the complexity. Whether you’re migrating from Account Engagement (Pardot) or scaling up your campaigns, the new Marketing Cloud on Core brings together data, automation, and AI in a unified, easy-to-use environment. It’s built on Salesforce’s core platform, […]

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Salesforce Data Cloud: The Foundation of Smarter Customer Experiences

Salesforce Data Cloud is transforming the way businesses manage, activate, and use data to drive smarter customer experiences across every touchpoint. Built into the Salesforce ecosystem, Data Cloud acts as the central nervous system, connecting your data, your departments, and your decisions. At FORWARD, we help companies go beyond traditional CRM by implementing Salesforce Data

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Marketing Cloud Next: Future-Ready Marketing built on Intelligence

Marketing Cloud Next is Salesforce’s latest answer to the ever-evolving needs of businesses looking for smarter, more personalized, and results-driven marketing solutions. Powered by agentic AI and built natively on the Salesforce Platform, Marketing Cloud Next offers a powerful mix of automation, real-time engagement, and data intelligence — all with the goal of helping marketers

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SEO meets GEO: Why your business needs both

As AI reshapes how people search and discover content, businesses that rely only on traditional SEO (Search Engine Optimization) might be falling behind. Enter Generative Engine Optimization (GEO)—a rising strategy that helps your content get picked up and served as answers in AI-driven platforms like ChatGPT, Google Gemini, and Perplexity. If you’re already investing in

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FORWARD: Your Strategic Partner

More and more companies are struggling with: How do we implement a future-proof architecture? Can we bring AI into daily operations without the risks? How do we make the most of our CRM, e-commerce, and marketing automation tools to increase conversion and loyalty? At FORWARD, we deeply understand these challenges. We’re not just a Salesforce

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Creating personalized experiences to boost B2B Strategy: Design Sprint

I had the opportunity to participate in a one-day design sprint, aimed at creating use cases for a new implementation of Salesforce Marketing Cloud Personalization. Together with strategist Kenny Van Beeck, we challenged a group of creative minds to push boundaries and create innovative ideas. This design sprint focused on brainstorming for ways to use

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A unified approach to CRM and Marketing Automation

FORWARD launches a unified approach to CRM and Marketing Automation for a new era of customer engagement As a trusted Salesforce Summit Partner, FORWARD is paving the way for a future where personalized customer conversations are a key differentiator for business success. By combining centralized customer and behavioral data, AI-driven personalization, smart marketing automation, and

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Looking for an expert Salesforce development company? Look no further!

In today’s fast-paced, data-driven world, businesses need powerful tools to manage customer relationships, streamline operations, and make informed decisions. Salesforce, the world-renowned CRM platform, empowers organizations to scale and improve customer interactions. However, implementing and customizing Salesforce to meet your unique business needs requires expertise and skill. This is where a trusted and reliable Salesforce

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You need something more than just a Salesforce developer. You need FORWARD!

When it comes to building and maintaining a robust digital ecosystem, having the right Salesforce developer by your side can make all the difference. Developers often bring a range of skills that allow businesses to solve complex problems, whether it’s creating seamless integrations or designing custom features. If you are considering a Salesforce solution for

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Marketing Cloud Intelligence: Bringing Data and Insights Together

For marketers, data is the backbone of every strategy. But with so much data coming from various campaigns, channels, and formats, making sense of it all can be overwhelming. This is where Marketing Cloud Intelligence (formerly Datorama) steps in. This powerful platform from Salesforce takes all your scattered marketing data and turns it into actionable

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