BASF | Nunhems
How BASF | Nunhems improved
its B2B buying experience
From manual order flows to a intuitive digital experience: BASF Nunhems now serves customers across 7 countries with a scalable Salesforce Commerce Cloud platform. Adoption rates hit 90%, and internal teams gained time to focus on strategic customer support.
The story of BASF | Nunhems
BASF | Nunhems is the vegetable seeds business of BASF, serving farmers, growers, and distributors worldwide. With a portfolio of over 1,200 seed varieties across 20 commercial crops, they operate in more than 100 countries and over 500 million consumers worldwide enjoy vegetables grown from their seeds. Their mission is to deliver innovative, sustainable solutions that help growers meet global food demands. As part of BASF Agricultural Solutions, Nunhems combines advanced breeding, research, and digital tools to create value for customers and drive efficiency across the agricultural supply chain.
The goal
BASF | Nunhems customers expected the same intuitive, 24/7 digital experience they enjoy in their private lives. Nunhems needed a platform that allowed customers to explore products, place orders, and track availability online, while supporting multi-country operations and seasonal variations.
Our approach
To future-proof operations, Nunhems chose Salesforce Commerce Cloud. Our team led the Commerce Cloud implementation, collaborating closely with Brightfox Netherlands, also part of the Spire Group. Our pragmatic approach included business assessment, architecture, UX design, and rollout, adapted to BASF | Nunhems’ way of working.
Results
- Customer adpotion: 80-90% of onboarded customers now order online.
- Operational efficiency: Significant time saved in order intake with reduced admin load for sales teams.
- Scalability: Rolled out in 7 countries so far (and counting), fully integrated with their ERP as well as their existing sales and service processes on Salesforce CRM.
What the future holds
Nunhems’ commerce solution will be integrated into the bigger BASF tech landscape, combining forces with their crop protection devisions to serve even more customers using the same Salesforce B2B Commerce platform.
Experience the FORWARD difference
Choosing the right partner is just as important as choosing the right tool. At FORWARD, we don’t just implement technology, we think strategically alongside our customers. With extensive Salesforce expertise and years of experience across industries, we help businesses make an impact.
Our approach is collaborative and forward-thinking. We work as one team with our customers, aligning on shared goals and delivering solutions that make a lasting impact. As a strategic partner, we bring insights, innovation, and a vision for what’s next.
Feel free to reach out for more information on this project.