One visitor. One next best offer.

SALESFORCE PERSONALIZATION AND MARKETING CLOUD PERSONALIZATION

Real-time decisions across web, email and every channel

Personalization decides, in the moment, which offer, product or message fits one customer. Salesforce Personalization, the new solution built natively on Data 360, uses Data 360 customer profiles to deliver real-time, one-to-one experiences across web, mobile app, email and agent conversations. Marketing Cloud Personalization, the earlier platform, was first Evergage, then Interaction Studio, and delivers personalized experiences across web, email and mobile with rules-based campaigns and A/B testing.

Customers want a message that fits, and not a message more. FORWARD builds the data, the decision rules and the tests behind it, and tells you which of the two products fits your setup.

Key benefits

Decisions in real time

Use browsing behavior, past engagement and live intent to pick the offer that fits this person, right now.

Always testing

Run A/B and multivariate tests across web experiences and journeys, with winners surfaced automatically.

One profile for every team

Share the same real-time decisions with marketing, sales, service, commerce and loyalty.

Both products are actively supported. Existing Marketing Cloud Personalization customers can keep their instance and get Salesforce Personalization through the MCP+ SKU at no additional cost, according to Salesforce. If you start fresh, Salesforce Personalization is the recommended path, and it comes with Marketing Cloud Next as an optional addition. We help you decide whether to stay, add or switch.

Have more questions? Here’s an FAQ

What is Salesforce Personalization, and how is it different from Marketing Cloud Personalization?

Salesforce Personalization is Salesforce’s new solution, built natively on Data 360. It uses Data 360 profiles for adaptive, one-to-one experiences across web, mobile, email and agents. Marketing Cloud Personalization, formerly Interaction Studio, is the standalone earlier platform that works independently of other Salesforce products. Salesforce supports both.

Is Interaction Studio the same as Marketing Cloud Personalization?

Yes. Marketing Cloud Personalization, Interaction Studio and Evergage are one and the same product. The name changed twice: from Evergage to Interaction Studio, then to Marketing Cloud Personalization.

Do we need Data 360 for personalization?

For Salesforce Personalization, yes: it is built natively on Data 360 and decides on the real-time profile there. Marketing Cloud Personalization works without it, but it sees less of your customer. Which option fits depends on your use case, the products you own and your Data 360 licensing.

What does personalization cost?

Salesforce sells Salesforce Personalization as its own SKU, and existing Marketing Cloud Personalization customers can get it through the MCP+ SKU at no additional cost, according to Salesforce. Implementation depends on your data, channels and decisions. We scope it with you after a first workshop.