Set the goal. Let agents run the campaign.

SALESFORCE MARKETING CLOUD NEXT

The newest Marketing Cloud, built on your customer data

Marketing Cloud Next is Salesforce’s next-generation marketing platform for B2B and B2C teams. It runs on the Salesforce platform, with Data 360 as its data layer and Agentforce built into the workflow. Salesforce launched it in 2024, first as Marketing Cloud Growth Edition. Today Growth and Advanced are its two editions, and some partners still call it Marketing Cloud on Core.

You do not have to start over. If you already run Marketing Cloud Engagement or Account Engagement, you can add Next capabilities to the org you have, through the Engagement+ or Account Engagement+ editions. At FORWARD we help you decide what to move, what to keep and in which order.

Key benefits

Agents inside the workflow

Agentforce drafts campaign briefs and content and builds segments, while you set the goals and the guardrails.

One customer record

Segment on unified Data 360 profiles instead of marketing-only data extensions, shared with sales and service.

Two-way conversations

Turn do-not-reply messages into conversations customers can answer by SMS and WhatsApp. This comes with the Advanced edition.

Next, Engagement or Account Engagement?

Growth is the fast start: unified data, Agentforce campaign creation, flows and email, SMS and WhatsApp marketing. Advanced adds Path Experiment A/B testing, Einstein engagement scoring and frequency, and two-way conversations on SMS and WhatsApp. If you run Marketing Cloud Engagement today, Engagement+ gives you Next next to Journey Builder, with no platform switch and your journeys intact. AMPscript now works in Next email content too, which lowers the cost of switching later, although existing code still needs a check.

Have more questions? Here’s an FAQ

What is Marketing Cloud Next?

Marketing Cloud Next is Salesforce’s next-generation marketing platform for B2B and B2C. It is built on the Salesforce platform with Data 360 and Agentforce at its core, so Agentforce can help plan campaigns and build segments on one customer record, and you run email, SMS and WhatsApp journeys on it. Salesforce launched it in 2024 as Marketing Cloud Growth Edition; Growth and Advanced are now its two editions.

Do we have to migrate from Marketing Cloud Engagement?

No. Salesforce has no end-of-life, end-of-sale or end-of-roadmap plans for Marketing Cloud Engagement. Engagement+ gives you Marketing Cloud Next next to your current setup, with your journeys intact. A full switch is a choice, not an obligation. We map your data, channels and roadmap, then tell you what to move and when.

Growth or Advanced: which edition do we need?

Growth gives you unified data, Agentforce campaign creation, flows and email, SMS and WhatsApp marketing. Advanced adds Path Experiment A/B testing, Einstein engagement scoring and frequency, and two-way SMS and WhatsApp conversations. Start with Growth if your data is still maturing. Choose Advanced if you already run on solid data and need testing and prediction at scale. Engagement customers get Growth through the Pro+ edition and Advanced through Corporate+ and Enterprise+.

What does a Marketing Cloud Next implementation involve?

We audit your current setup, connect your data in Data 360, rebuild or add journeys and segments, and train your team. License cost depends on the edition and on credits for messaging, Einstein and Data 360. Our Marketing Cloud Next accelerator gives you templates and journeys from day one, and we scope the rest after a first workshop.