Send the right message, once, at the right moment.

SALESFORCE MARKETING CLOUD ENGAGEMENT

The proven engine for email, mobile and customer journeys

Marketing Cloud Engagement, the former ExactTarget and for years simply “Marketing Cloud”, runs email, mobile messaging and cross-channel journeys for B2C brands. Journey Builder orchestrates the path, Email Studio and Mobile Studio deliver the message, Content Builder keeps your content and Automation Studio keeps the data moving.

Salesforce has no end-of-life, end-of-sale or end-of-roadmap plans for Engagement. Engagement+ adds Marketing Cloud Next capabilities to your current setup and keeps your journeys, content and campaigns intact. FORWARD optimizes what you run today, and tells you straight when adding Next pays off and when it does not.

Key benefits

Journeys across channels

Orchestrate email, SMS and push in one journey that reacts to what each customer does.

Journeys you can test

Path Optimizer picks the winning path, so you test your journeys instead of guessing.

Content that scales

Reuse content blocks and build interactive email, so one template serves every segment.

Stay on Engagement or add what is next

Engagement+ brings Marketing Cloud Next capabilities into the account you already run: Agentforce campaign creation, Flow and orchestration to connect journeys across departments, and two-way conversations on WhatsApp and SMS. Your current journeys, content and campaigns stay as they are. AMPscript now works in Marketing Cloud Next email content too, which lowers the cost of a later switch, although existing code still needs a check.

Have more questions? Here’s an FAQ

What is Marketing Cloud Engagement, and is it ExactTarget?

Yes. Marketing Cloud Engagement is the platform Salesforce bought as ExactTarget and long sold as Marketing Cloud. It runs email, mobile messaging and journeys, with Journey Builder, Email Studio, Mobile Studio, Content Builder and Automation Studio. Salesforce positions it as its B2C marketing platform.

Is Marketing Cloud Engagement being phased out?

No. Salesforce has no end-of-life, end-of-sale or end-of-roadmap plans for Engagement. Engagement+ is available to new and existing customers, and it adds Marketing Cloud Next to your current setup. We help you decide when that is worth it.

What is the difference between Engagement and Account Engagement?

Engagement serves B2C marketing: email, mobile and journeys at volume. Account Engagement, formerly Pardot, is B2B marketing automation for lead nurturing and sales alignment. If you sell to both, we map which one covers what.

What does Journey Builder Path Optimizer do?

Path Optimizer tests the paths in a journey against each other and sends more customers down the one that performs best, so you improve a journey by testing it, not by guessing.