Connect all your marketing data and see what actually drives revenue.

SALESFORCE MARKETING CLOUD INTELLIGENCE

All your marketing performance data in one place

Marketing Cloud Intelligence, formerly Datorama, is Salesforce’s enterprise-scale platform for connecting, harmonizing and visualizing marketing data from every channel, so you see what drives revenue and what only burns budget. Salesforce Marketing Intelligence is its newer marketing analytics product, built natively on the Salesforce platform with a pre-built data model and Tableau Next dashboards.

Reporting nobody trusts is worse than no reporting. FORWARD starts with the question your leaders ask, then connects only the data needed to answer it, and builds the dashboards your team actually reads.

Key benefits

Every source, one model

Pull in advertising, commerce, CRM and database data through a library of more than 170 connectors, and harmonize it into one marketing data model.

Spend that follows results

See performance and attribution across channels, and move budget to what works.

Dashboards your team reads

Report to leaders and channel owners from the same live dashboards, not from monthly spreadsheets.

Marketing Cloud Intelligence or Marketing Intelligence?

Marketing Cloud Intelligence is the separate, enterprise-scale platform for complex analytics across many sources. Marketing Intelligence is the newer product, with a pre-built marketing data model, Tableau Next dashboards and conversational analytics, so you can ask questions about campaign data in plain language. Both connect to Tableau when you need analytics beyond marketing. We help you pick one and connect the rest. It pairs well with Marketing Cloud Next.

Have more questions? Here’s an FAQ

What is Marketing Cloud Intelligence, and is it Datorama?

Yes. Datorama, which Salesforce acquired in 2018, is the legacy name of Marketing Cloud Intelligence. It connects, harmonizes and visualizes marketing data from every channel in one dashboard.

Is Datorama a CDP?

No. Datorama, now Marketing Cloud Intelligence, analyzes performance data across channels. A customer data platform such as Data 360 unifies customer profiles. Many teams use both: Data 360 for who the customer is, Intelligence for what your marketing earns.

What is the difference between Marketing Cloud Intelligence and Marketing Intelligence?

Marketing Intelligence is Salesforce’s newer marketing analytics product, built natively on the Salesforce platform, with a pre-built semantic data model, Tableau Next visualizations and conversational analytics. Marketing Cloud Intelligence, formerly Datorama, is a separate, enterprise-scale platform for more complex, multi-source analytics needs.

How do we start without a six-month data project?

Start with one question, such as which channel earns the best return, and connect only the sources that answer it. We build that first dashboard, prove it, and add sources after.