Know your customer once. Use it everywhere.

SALESFORCE DATA 360

The customer data platform behind every message

Salesforce Data 360, formerly Data Cloud, unifies customer data from every source into one trusted profile: websites, CRM, data lakes and legacy systems. It is the data foundation for Marketing Cloud Next and for Agentforce, so your teams and your AI agents work from the same customer history.

Personalization fails on scattered data. In the tenth edition of Salesforce’s State of Marketing report, 98% of marketing teams using AI reported at least one data-related barrier to personalization. FORWARD connects your sources, resolves identities and builds the segments your campaigns need, starting with one real use case, not a year-long data project.

Key benefits

One profile per customer

Identity resolution matches customers across devices, channels and anonymous sessions into one profile, so every team starts from the same customer.

Zero Copy, no moving data

Connect to Snowflake, Databricks, Google BigQuery and AWS without copying the data, and bring in the rest with more than 200 connectors.

Segments that activate

Build segments once and use them across your Salesforce apps, for consistent targeting from the same unified profile.

Same platform, new name

Data 360 is the official new name for Data Cloud, which started as Customer 360 Audiences and Salesforce CDP. Existing Data Cloud contracts keep their terms through the current period, and you keep all contracted capabilities. If you searched for any of those names, you are in the right place. Our FastForward Data 360 Accelerator proves it on one real use case.

Have more questions? Here’s an FAQ

What is Salesforce Data 360, and is it the same as Data Cloud?

Yes. Data 360 is the official new name for Data Cloud. It is Salesforce’s real-time data platform: it unifies customer data from every source into one profile and serves as the data foundation for Marketing Cloud Next, Agentforce and the rest of the Salesforce platform.

Is Data 360 a CDP?

It includes a customer data platform: unified profiles, identity resolution, segmentation and activation. Gartner named Salesforce a Leader in Customer Data Platforms. Data 360 goes beyond marketing, because it also feeds sales, service and your AI agents, and it works with your data warehouse through Zero Copy.

Do we need Data 360 for Marketing Cloud Next?

Yes. Data 360 is a prerequisite for Marketing Cloud Next. Account Engagement customers who switch on Marketing Cloud Next capabilities through Account Engagement+ get access to it through Salesforce Foundations.

What does Data 360 cost, and where do we start?

Data 360 pricing is consumption-based: you pay for credits, data storage and premium add-ons, so you pay for what you use. Start with one use case, such as a single segment that reaches customers better. Our Data 360 accelerator is built for exactly that.