Top 5 reasons to go Headless with your brand

Ecommerce has become an integral part of the modern shopping experience, with more and more consumers turning to the internet to purchase goods and services. As a business owner, having […]

Ecommerce has become an integral part of the modern shopping experience, with more and more consumers turning to the internet to purchase goods and services. As a business owner, having a solid online presence is crucial to reach and engage with these potential customers. One approach to building an online store that has recently gained popularity is Headless ecommerce. In this blog, we will share a top 5 reasons to go Headless with your brand. We will explore what Headless ecommerce is and its history. We will also discuss the top five advantages of building a Headless storefront. Understanding the benefits of this approach can help you make informed decisions about the best way to establish and grow your online business. But first, let’s start with the basics.

What is Headless?

Headless ecommerce is a new approach to building an online store. Instead of using a traditional platform that comes with its own front end (i.e. the part of the website that customers see and interact with), Headless separates the front and back end (i.e. the part of the website that stores and processes information). This allows you to build a unique and personalized front using any technology you choose while still using the backend to manage all the important stuff like orders, inventory, and customer data.

The history of Headless

Headless ecommerce may be a new concept to some, but it has actually been around for quite a while. It was first introduced in the early 2000s as a way for developers to create custom websites and applications without being tied down to a specific platform. In recent years, it has gained popularity in the ecommerce world as a way for businesses to stand out in a sea of cookie-cutter online stores.

Top 5 advantages of building a Headless Storefront


With Headless, the sky is the limit when it comes to customization. You can design and build a front that perfectly matches your brand and vision without being restricted by pre-made templates or themes.


Headless allows you to update and change your front end without affecting the back end. This means you can quickly and easily test new features and designs without disrupting your entire online store.


Since the front and back end are separate, it’s easier to scale each part individually as your business grows. No more worrying about outgrowing your platform!


Headless ecommerce can easily integrate with other tools and platforms, such as email marketing, CRM, and search. This allows you to create a seamless customer experience across all channels.


A Headless storefront is typically faster and more responsive than a traditional platform, resulting in a better user experience for your customers. And as we all know, happy customers equal more sales.

Going Headless with FastForward and the Composable Storefront

What do you think of the top 5 reasons to go Headless with your brand? Do you need a Headless Storefront for your business? Look no further than FastForward. This innovative platform takes the Salesforce Composable Storefront to the next level. This by offering customizable modules and pre-built components that can be easily tailored to fit your brand’s unique vision. Not only does this save you time and effort on development, but it also allows for a faster launch of your Headless Storefront.

But the benefits of FastForward don’t stop there. In addition to customizable modules and payment gateway integration, the platform includes various features and tools to help you manage and optimize your PWA. These include SEO optimization tools to boost your search engine rankings, a Page Designer (CMS) for straightforward content and design management, and UX improvements such as streamlined checkout processes and personalized recommendations to increase conversions.

In short, FastForward is the complete package for businesses looking to launch a Headless Storefront.

Download the whitepaper below and find out how FastForward can benefit your business. 

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