At Dreamforce 2022, Salesforce and WhatsApp announced a new strategic partnership. This partnership will allow Salesforce customers (especially retailers) to connect with their customers and build new messaging experiences on WhatsApp. This to increase customer engagement, speed up sales, and drive better customer support outcomes. Grow your Return On Investment (ROI) with Salesforce WhatsApp Integration by sending them notifications about their order and by personalize offers.
We can now connect with a customer in a way that matters to them. Providing a personal and conversational experience that increase sales, improving the customer service, and engaging with customers wherever they are. According to 90% of customers, the experience a company provides is as important as its products or services. 66% of online adults globally prefer messaging as a way of communicating with a business.
The integration of WhatsApp in Marketing Cloud offers two main features: template message and session message. Template messages will act as your transactional messages. For example, sending order confirmation message. While the session message can act as a bot by providing a rules statement to answer the message from the customer. The set-up is quite simple and straight to the point.
Of course, we still need to build the opt-in architecture for WhatsApp subscribers. Starting from the possibilities customers can opt into WhatsApp. This by giving their consent or by sending the company a first message.
Do you want to know more about how to grow your Return On Investment (ROI) with Salesforce Whatsapp Integration? Let us know!
Marketing Automation Analyst