Building SEO-friendly SPAs

Welcome, SEO enthusiasts! If you’re reading this article, it’s probably because you’re looking for ways to optimize your Single-Page Application (SPA) for search engines. And let’s be honest, who isn’t? After all, who doesn’t want their SPA to rank #1 on Google? But let’s not get ahead of ourselves. Before we dive into the nitty-gritty of SEO in SPAs, let’s start by debunking some common myths about SEO in SPAs. Learn more about how FastForward can help you building SEO-friendly SPAs.

What is a SPA?

Chances are you already know what a Single-Page Application (SPA) is. But just in case you don’t, here’s a quick rundown. A SPA is a type of web application that loads a single HTML page. It dynamically updates the page as the user interacts with the app. This is in contrast to traditional websites, which typically reload the entire page whenever the user clicks a link or submits a form.

Why is this important? Because SPAs can provide a smoother, more seamless user experience, especially on mobile devices. But there’s a catch: SEO in SPAs can be a little trickier than in traditional websites.

How does a SPA differ from a traditional website?

The most significant difference between Single-Page Applications (SPAs) and traditional websites is how they handle navigation. Traditional websites reload the entire page every time the user clicks a link or submits a form. While SPAs only update the necessary parts of the page. Traditional websites send a new HTML document to the user’s browser every time they navigate to a new page. While SPAs use JavaScript to update the existing HTML page.

This difference can impact how search engines index and rank SPAs because they rely on HTML documents to understand a website’s content. However, this doesn’t mean that SPAs are bad for SEO. You can use techniques to make your SPA more search engine friendly and ensure that it performs well in search results.

Debunking myths of SEO in a SPA

So, does this mean that SPAs are inherently bad for SEO? Not at all! While it’s true that SPAs present some challenges for search engines, they can still be optimized for SEO, just like any other website. Here are a few common myths about SEO in SPAs and the truth behind them:

Myth #1: SPAs can’t be indexed by search engines.

This is simply not true. While it’s true that search engines may have trouble indexing the content of a SPA, there are techniques that you can use to make your SPA more search engine friendly. One common technique is to use server-side rendering (SSR). This technique pre-renders the HTML of your SPA on the server and sends it to the client’s browser. This way, the search engine can index the content of the website just like it would any other website.

Myth #2: SPAs don’t perform as well in search results.

This myth is probably based on the fact that search engines have historically had trouble indexing the content of SPAs. However, as I mentioned earlier, there are techniques that you can use to make your SPA more search engine friendly.

Myth #3: SPAs can’t use traditional SEO techniques.

False! While it’s true that SPAs work differently than traditional websites, you can still use many of the same SEO techniques to optimize your SPA. This includes optimizing page titles and meta descriptions and using structured data. In the end, all that matters is that you have quality content!

FastForward and the Salesforce Composable Storefront

At FORWARD, we understand the importance of SEO, so we’ve built our accelerator on top of the Salesforce Composable Storefront. This is a set of tools and best practices that help you build fast, reliable, and engaging PWAs. It also includes features that help you optimize your PWA for SEO. For example, the Salesforce Composable Storefront includes a server-side rendering engine that pre-renders your PWA’s HTML on the server. Making it easier for search engines to index your content.

FastForward also includes tools for generating and managing sitemaps, which help search engines understand the structure and organization of your content. You also have access to powerful analytics and reporting tools that can help you track your SEO performance and identify opportunities for improvement.

In short, FastForward and the Salesforce Composable Storefront give you the tools and best practices you need building fast, reliable, and SEO-friendly SPAs.

Download the whitepaper below and find out how FastForward can benefit your business. 

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