A running Salesforce Marketing Cloud, also called Marketing Cloud Engagement, is not the same as one that serves your corporate strategy. The Marketing Cloud Strategy Accelerator is an interactive consulting track. It brings advanced marketing automation practices into your campaigns, lifts Marketing Cloud adoption and aligns the platform with your corporate goals.
You leave with strategic advice, an accelerator hand-out deck, mock-ups and journey flows, and out-of-the-box accelerator assets you can use straight away. If your own team needs to run the campaigns, our Enablement coaching track (internal link: FastForward - Marketing Cloud Enablement Accelerator) fits better. The track connects to optional services: Service Cloud integration, Commerce Cloud, Data Cloud (Data 360), Marketing Cloud Personalization (formerly Interaction Studio), Marketing Cloud Intelligence (formerly Datorama) and loyalty solutions.
What is the Marketing Cloud Strategy Accelerator?
How long does the strategy track take?
Who joins the strategy sprint?
Strategy or Enablement Accelerator: which one fits?
