Own your Marketing Cloud campaigns

FORM PLACEHOLDER

THE MARKETING CLOUD ENABLEMENT ACCELERATOR

brown bag on grey background

Coaching that leaves your team in charge

Salesforce Marketing Cloud, also called Marketing Cloud Engagement, gives you the tools. This collaborative coaching track teaches your team to use them to the full and to own both the marketing strategy and its implementation. It starts at €14,000 and includes a deep-dive improvement report, personalized training and on-the-job coaching.

The steps

1

Deep dive and report

Four days to analyze your current setup, an improvement report and a half-day on-site debrief.

2

Hands-on training

Two days of training fitted to your goals and your team’s tool knowledge, with a slide deck.

3

On-the-job coaching

Remote coaching two days a week for three weeks, built around an agreed journey backlog, with the approach documented.

What your team learns

The training covers setting up and managing campaigns, using CRM features to strengthen customer engagement, marketing automation, and analyzing performance to optimize results. Your team ends up with a clearer grasp of the tools, the skills to manage and automate campaigns, sharper targeting from customer data and more confidence in turning business goals into campaigns. We coach teams in retail, manufacturing, hospitality, consumer goods, telecom, media, automotive and groceries. Our blog on campaign management skills shows the approach.

Have more questions? Here’s an FAQ

What is the Marketing Cloud Enablement Accelerator?

A coaching track for teams that run campaigns on Salesforce Marketing Cloud but do not use it to its full potential. Your team takes ownership of strategy and implementation, with FORWARD coaching on the job.

What does the Marketing Cloud Enablement Accelerator cost?

Pricing starts at €14,000. It includes the deep-dive improvement report, personalized training and on-the-job coaching. The final price depends on your setup.

What is in the improvement report?

An analysis of your current setup, recommendations for segmentation and personalization, proposed extra features and tactics, a handout of the training deck and documented journey improvements.

Is this training or an implementation?

It is coaching on a platform you already run. For a new setup, start with the Marketing Cloud Accelerator instead.