Marketing Cloud Next, formerly Marketing Cloud on Core, is the newer generation of Salesforce marketing automation. It is not a separate application: it is built directly on the Salesforce platform and comes in Growth and Advanced editions. It unifies customer data from Sales, Service and external sources through Data Cloud (Data 360), gives marketers a low-code interface for journeys, uses AI to predict needs and optimize send times, and scales on a consumption-based model. That makes it easier to act on real-time data.
FORWARD packaged the experience from several implementations into one accelerator. It covers discovery workshops, brand-specific design templates, a full technical setup, segmentation and targeting, email personalization, consent management and hands-on training. We work side by side with your team, whether you are moving from an older platform or starting fresh. If you want the data foundation in place first, our Data Cloud accelerator starts with one use case.
What is Marketing Cloud Next, and is it the same as Marketing Cloud on Core?
Marketing Cloud Next or Marketing Cloud Engagement: which one do you need?
What does the Marketing Cloud Next Accelerator cost?
Who is the accelerator for?
