Salesforce Marketing Cloud, also called Marketing Cloud Engagement, delivers value when campaigns go out, not when the license is signed. The Marketing Cloud Accelerator gets you there with custom email templates, pre-built journeys and a preference center that you adapt to your brand, with minimal to no custom development. It works even if your team is new to marketing automation.
You get a discovery workshop, environment set-up and integration with your CRM (Salesforce Service Cloud). On top come contact and subscriber management, segmentation and targeting, email personalization, custom commercial and transactional email templates, a custom preference center and pre-designed journeys for promotional and transactional emails. Assets arrive in three languages: English plus two. Your team learns the platform in hands-on training from FORWARD consultants. If your campaigns already run and you want to use the platform more fully, our Marketing Cloud Enablement coaching (internal link: FastForward - Marketing Cloud Enablement Accelerator) fits better.
What is the Marketing Cloud Accelerator?
Is Marketing Cloud Engagement being phased out?
Marketing Cloud Engagement or Marketing Cloud Next: which one fits?
Is Marketing Cloud the same as Account Engagement (Pardot)?
