Put marketing agents to work.

SALESFORCE EINSTEIN AI AND AGENTFORCE FOR MARKETING

From predictions to agents that run the campaign

Einstein gives marketers predictions: engagement scores, send frequency, send time and recommendations. Agentforce goes further: agents that help create a campaign brief and content, build segments in plain language, decide the next best offer and qualify inbound demand, inside Marketing Cloud Next.

Agents are only as good as the data behind them. FORWARD connects Data 360 first, then starts with one agent and proves it, while you stay in control of goals and guardrails.

Key benefits

Campaigns drafted faster

Agentforce co-creates the brief, the audience and the email and SMS content, and builds the journey in Flow. You review and approve.

Segments from a sentence

Describe the audience you want in plain language, and the agent translates it into a segment on your unified data.

Demand worked around the clock

Agents prospect target accounts, qualify inbound demand and nurture buyers into sales-ready conversations.

Einstein, Agentforce and the Trust Layer

Einstein Copilot became Agentforce, and the Einstein 1 Platform is now the Agentforce 360 Platform. Salesforce also uses the name Agentforce Marketing for its marketing products in places. Einstein’s predictive AI and the Einstein Trust Layer continue underneath, with dynamic grounding, zero data retention and toxicity detection. Account Engagement customers get the same agents through Account Engagement+. Start small: our Agentforce accelerator sets up your first AI agent, and you prove it before you scale.

Have more questions? Here’s an FAQ

What can Agentforce do in Marketing Cloud?

In Marketing Cloud Next, Agentforce can help create a campaign brief, an audience segment, email and SMS content and the customer journey in Flow, and it can summarize the campaign. Salesforce also offers agents for demand generation that qualify inbound demand and nurture buyers. You set the goals and guardrails.

What happened to Einstein GPT and Einstein for marketing?

Salesforce renamed Einstein Copilot to Agentforce. Einstein’s predictive AI, such as engagement scoring, engagement frequency and send time optimization, continues, and Einstein GPT was the early name for the generative part. Both now sit on the Agentforce 360 Platform.

Is our customer data safe with Salesforce AI?

The Einstein Trust Layer sits between your data and the AI models. Salesforce describes it as dynamic grounding, secure data retrieval, zero data retention and toxicity detection. On top of that, Agentforce guardrails combine safeguards you define with protections Salesforce manages.

How do we start with Agentforce in marketing?

Start small, on clean data. Our Agentforce accelerator sets up a first AI agent and tests it over three weeks. For marketing, we connect Data 360 first, so the agent works on one customer record. Salesforce license cost depends on edition and usage.