Torfs is a family-run Belgian shoe retailer, founded in 1948 and repeatedly voted one of the country's best employers and best retailers. With 71 stores plus a website and in-store screens, the brand needed every one of those touchpoints to work as one.
Torfs doubled last year's turnover and hit its biggest weekly sales record, all within the first month of launch. The new platform went live in just four months, built to handle Torfs' peak season from day one.
Shoppers find what they're looking for faster and check out with fewer clicks, in store and online. Under the hood, AI now powers personal search results and recommendations that are accurate enough to trust, not just impressive to look at.
Torfs' existing platform couldn't keep up with AI, mobile-first shopping, or modern content management. It needed more performance, more scale, and better security, fast, with the critical end-of-year shopping season closing in.
The next challenge was data. Customer information sat scattered across separate systems, out of sync in real time. Torfs needed one clear view of every customer, accurate enough for both the checkout page and the person answering the phone.
We connected Service Cloud, Audience Studio, Marketing Cloud and Social Studio into one flow, feeding a single source of truth. Loyalty, order history, and customer data now show the same picture everywhere, whether online, in store, or on the phone.
Parents can now find the right size for growing feet using in-store scans linked to their family profile, while staff see live stock across nearby stores. Calls route straight to account details, and checkout works the same on any device.
